Integrity
Act honestly, fairly and responsibly in all professional matters.
WIMA Standards
Ethics, conduct, due diligence, disclosure and accountability for a responsible global sector.
WIMA standards provide a professional reference framework for members, firms and sector participants committed to ethical and transparent practice.
Code of Ethics
The WIMA Code of Ethics sets out core principles for members and certified professionals in conduct, client communication and sector participation.
Act honestly, fairly and responsibly in all professional matters.
Communicate material information, risks, fees and limitations clearly.
Maintain appropriate knowledge, skill and professional judgement.
Protect client information and sensitive professional materials.
Avoid improper influence, conflicts and misleading claims.
Support practice that protects confidence in the sector.
Professional Conduct
Professional conduct standards define expected behavior for members when advising clients, communicating program information and representing credentials.
Treat clients fairly and communicate in a timely manner.
Present program information without exaggeration or omission.
Disclose relevant financial, referral or advisory conflicts.
Avoid misleading claims, guarantees or unauthorized official language.
Use WIMA membership and certification marks accurately.
Maintain documentation of client instructions and disclosures.
Due Diligence Guidelines
WIMA due diligence guidelines support awareness of client risk, documentation quality, source-of-funds review and responsible referral practices.
Review Framework
Identity, source-of-funds, documentation and escalation checks.
Client Disclosure Standards
Disclosure standards support transparent communication of fees, risks, limitations, timelines, conflicts and party roles before professional engagement.
Explain professional, government and third-party costs.
Disclose program uncertainty, policy change and refusal risks.
Avoid guaranteed timelines unless officially confirmed.
Define advisory responsibilities and service limitations.
Identify commissions or commercial relationships.
Maintain written confirmation of key disclosures.
Complaints Process
The WIMA complaints process provides a pathway for concerns involving members, corporate members or certified professionals.
A complaint is submitted with relevant materials.
WIMA reviews whether it falls within scope.
The member or firm may be invited to respond.
The Ethics & Complaints Committee considers the matter.
Outcomes may include guidance, warning or removal.
WIMA does not replace courts, government authorities or licensed regulators. Complaints are reviewed within WIMA's professional association framework.
Professional Trust
Explore WIMA membership, certification and verification pathways for responsible sector participation.